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DAY 04SHADOW

Find the founder’s real voice

Observe how goals, expertise and personality become a credible brand direction.

◷ 32 minutes3 activitiesBrand
MISSION04
01
LEARN THE CONTEXT

Shadow a discovery review

This activity gives you the business context behind the work—not just a procedure to memorise.

02
CONNECT THE WORK

Mark voice signals

Follow the handoff. Identify what arrives, what decision belongs to you, and what the next owner needs.

03
PROVE UNDERSTANDING

Separate signal from style

Apply the idea to a realistic situation. The goal is sound judgement, not passive completion.