LEARN THE CONTEXT
Build the brief
This activity gives you the business context behind the work—not just a procedure to memorise.
DAY 13OWN
Own a content cycle
Take a simulated client idea from strategy through internal review.
MISSION13
CONNECT THE WORK
Route the handoffs
Follow the handoff. Identify what arrives, what decision belongs to you, and what the next owner needs.
PROVE UNDERSTANDING
Defend your decisions
Apply the idea to a realistic situation. The goal is sound judgement, not passive completion.